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Mind-boggling possibilities for products controlled by brainwaves
Is your brain in the game? As the L.A. Times recently reported, “Mind Reading Is on the Market”—brain-wave monitoring technology, called EEG, is moving from the research lab to the consumer. From...
View ArticleWeekly Roundup: Affinity trumps borders, predicting the end of fashion shows...
-In Newsweek, Joel Kotkin argues that race, ethnicity and religion “are becoming more important than borders” and outlines a new world order of countries united by affinity rather than geography. -The...
View ArticleWorlds Collide with smart appliances shown at CES
Back in the ’90s, when we were all giddy about the possibility of buying dog food over the Internet, there was also the promise that we would one day have refrigerators that could tell us what we...
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Innovative hearing devices
The rising use of ear buds, Bluetooth headsets and other in-ear devices is leading to an understandable increase in hearing loss. Audiovox, which is set to begin selling a line of “personal sound...
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Unwrapping a green brand’s message
As we forecast in one of our “10 Trends for 2010,” the eco spotlight is increasingly turning to packaging, and it’s an area where all brands will need to find room for improvement. For brands...
View ArticleWeekly Roundup: Tomorrow’s transport, China’s bubble and Twitter’s growth spurt
Due to Memorial Day office closures, this double-edition roundup covers news items from the past two weeks. -Global wealth grew worldwide last year, with Asia Pacific and North America in the lead,...
View ArticleIntroducing The Future 100
As we race to the finish line of 2014, we’re also starting to look to what’s next. At JWTIntelligence, our 10 Trends and later 100 Things to Watch have traditionally marked this transition. This year,...
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New innovation hub: Your local mall
This spring, mall behemoth Westfield is debuting a first-of-its kind concept that combines retail, tech and innovation. Bespoke is a 40,000-foot space located in San Francisco’s buzzing Westfield...
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Pepsi’s Project Cobalt: Moving beyond category
Project Cobalt is Pepsi’s foray into fashion—a radical category pivot for the soda brand from its historic remit. The “culture platform” is a joint initiative between Pepsi, All Beuys Club, Fashion...
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Thought leadership getaways
A new form of luxury travel is emerging that not only entertains, but also informs and inspires. In 2014, Discovery Communications founder John Hendricks launched a program called Curiosity Retreats—a...
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